6.

What have you learnt about technologies from the process of constructing this product?
Cameras:
In order to achieve high quality pictures I used a standard SLR camera; which is a Panasonic Lumix DMC-FZ28. Although this wasn’t a really expensive SLR camera to use, it was easy to use as it was my own camera, therefore I knew how all of the settings worked.

Computers:
I mainly used the school computers as they are installed with all of the editing software needed to create a successful magazine. They run much faster on my laptop at home, however I do have Photoshop at home, which allowed me to work more at home than at school.

Lighting:
I used two light boxes to make the quality of my photos better, but to also eliminate any traces of shadows that can occur when using flash photography, etc.

Flickr:
I used flickr to download most of my camera roll and present them in a professional way. This way I could see all of the test shots and final shots and compare them in quality and potential.

Animoto:
I used animoto at the start of my research and planning. I created a 25 word pitch which included some of the ideas and themes that I would like to occur within the magazine.

Blogger:
Blogger was probably one of the most used technology during the process of the making of my magazine. This was because I updated the blog whenever I had inspiration and ideas. I also included presentations, images and pictures that I had taken along with some feedback from fellow peers and teachers.

Microsoft Word:
I used this word processing software to spell check all of my work and to write up my double page spread to see the word count so I could plan the positioning of the double page spread.

5.

How did you attract/address your audience?
In order to attract my audience I had to consider the age range for my magazine. The age range is 16-27 year olds. My magazine has potential to be a non-gender specific magazine. However with a girl on the front cover the magazine only attracts the female gender. The main part of the magazine cover is the bold masthead. It is the first thing that is seen as it is at the very top of the magazine which sells the magazine, but also is seen clearly on shelves. By having the font reasonably large, black and bold, against the neutral background it is very prominent. In some other ways the model can also attract my audience, as I dressed my model in a similar style to the audience’s style and the genre of the magazine. I made sure that the model was facing directly into the camera, as if they were enticing the readers to buy the magazine. By having my artists name on the front cover it allows the audience to indentify her and they will know that this issue will feature some sort of interview starring ‘Rosa Leigh’. In the double page spread I thought it was important to include some pull quotes that were rather gossip-like, making the interview seem very personal to the reader.

4.

Who would be the audience for your media product?
The audience for my magazine will be people aged 16-27. Although it isn’t a wide audience range, most of the readers and audience are aged between 18-20. The audience will also be people who are attracted to the indie nature and genre that the magazine provides. The readers could be interested in these particular artists and bands; The XX, The Maccabees. These feature on the front cover and my contents page. There are some sections where fashion is involved, which could appeal to some of the female viewers. However if it were to be a unisex magazine, I will need it to appeal to males as well as females. Here I would include long shots of models wearing ‘indie’ classed clothing, which can reflect back on the genre of my magazine. People are attracted to this magazine as it is simplistic, modern, intuitive and professional looking. The model on the cover could definitely sell and entice the readers, as the readers want to be constantly updated with the music industry and not miss out on any new potential artists or bands.

3.

What kind of media institution might distribute your media product and why?
Within my research and planning I originally thought that ‘Bauer’ media institution would be the best institution for my magazine. However, after taking some vigorous research into my magazine I feel that ‘IPC Media’ is now the best opportunity for my magazine. The reason why I have decided to go ahead with IPC Media is that it has many different popular names of magazines underneath their name. It would make my magazine ‘look good’ publicity wise. With such a vast amount of audience types that IPC attracts, such as NME. Some of the more gossip and chatty magazines such as ‘Pick me up’ are associated with this media institution, which could be a slight negative point and a downfall in some readers. There will be many platforms in which my magazine could be sold from. There will be a website for my magazine with the option to subscribe to the magazine, with a special subscribers edition of the magazine, which will not feature any taglines on the front cover. I will also have the magazine accessible via apps.

2.

How does your media product represent particular social groups?

As I have said previously, the way my artist dresses will attract a particular social group. My artist is represented in a unique way, which is rather simple and shouts minimalism. The delicateness of her facial features could attract both males and females to read the article about her. She looks very normal looking and so can attract females, as they are of a similar age to her, and could almost relate to the artist, which could entice them to read and/or buy the magazine. Styles and trends are consistently changing, so by having the professional clean and edgy appeal to the magazine it is attracting those who are passionate about indie and alternative music, with a creative streak to them. Although the colour palette may not necessarily be eye catching, the intuitive approach to the magazine will gather a wide audience.  The way I took the image is in the similar style of Loud & Quiet magazine.

The graphology is very similar to this example of magazine, with a very similar colour palette. However the images on loud and quiet are very quirky. This image here definitely has an ‘indie’ feel to it. Although this is last year’s edition, the style of the model is classy and seems as though it will never date as of yet.

Another pointer is the typography and the discourse structure. The way the lettering and graphology is positioned, it is all aligned with one another. This makes the cover more aesthetically pleasing, again, enticing the readers to buy or read the magazine.

1.

 In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of music magazines)

Magazine Title
The masthead of my magazine is called ‘DIVISION’. The font that I used was ‘Blackout Midnight’ which I found on www.fontsquirrel.com/fonts/Blackout.  I decided to use this font as it is very similar to the magazine currently on the market, such as ‘INDIE’, and ‘Loud & Quiet’. Both magazines have bold typography with a prominent masthead. However by having some of the letters coloured in black, it makes the magazine more memorable to the public eye. I thought black would be a safe option and works well on all types of backgrounds that may occur within the magazines future. I chose ‘DIVISION’ to be the title of my magazine as it could relate to the division in the music industry between each genre. 

Graphology and Page Layout
I wanted the page layout to reflect a minimalistic, modern, fresh and clean approach, alongside the graphology. By keeping a neutral colour palette with no bright, contrasted hues, the magazine looks professional and links in with some of the magazines that I was inspired by, such as ‘Dazed and Confused’, and ‘Loud & Quiet’. Loud & Quiet really influenced my front cover page, by having the border around the image and taglines. The main attention of the magazine cover, is the image, (Rosa Leigh’s hair brings in another colour to the palette) and the masthead. By having each tagline and layer that is made on Photoshop, I made sure each layer aligns up with one another so that it looks correct towards the eye.

Costumes, Props and iconography – To reflect genre
To go alongside the graphology and page layout, I wanted to make sure my models were wearing suitable clothing to reflect my genre; ‘Indie’. I had to dress them in ‘current’ clothing. I used white collars, gold chains, and grey marled sweaters. Although this could have a R&B feel, I felt that these types of clothing related well to the genre, and can imagine my readers to wear these clothes to. The poses I directed to my models were very simplistic. However one pose is quite iconic in the sense that the eyes are not looking directly at the camera. I felt that it needed some more depth and for each picture to look unique.   

Camera Work and Framing
All of the shots that I took were mid-shot. Next time I would probably have done more ‘daring’ shots that look more intriguing for the audience and not so plain. I want the readers to be in awe of the models and want to look like them. As this is a lower end magazine (high-street) I feel that some of the clothes worn shouldn’t be designer, but instead affordable but still chic. Framing wise, I used a small black frame around each image, to make the photos look like they are a Polaroid style, and to make the images look neater on the page and well presented.

Fonts
Apart from the masthead I used a font in capital letters called ‘Orator Std’. I chose this font as it reflected a typewriter style of font. I love the old school feel it brings to the magazine, especially on the double page spread. I used this font on the tag lines; my artists name ‘Rosa Leigh’ and font on the double page spread. The font choice was also inspired my Loud & Quiet magazine, however if I were to choose it again, I would want the font to replicate exactly, the type writers font.

How the written content represents my genre
In my first draft I asked questions, but from my feedback the results were not too great. I struggled to word the questions correctly and they seemed rather impractical and irrelevant questions to ask. Therefore in my final design I decided to create an article, with some quotations from the artist. I didn’t want the language to be too formal; as I was afraid I would lose some of the audience’s interest. I used some taboo terms, but mainly informal and some slang language. This spices up the spread and makes it more appealing and interesting to read.

How my artists are represented
On the front cover there is a close up of my artist, with a pull quote saying ‘Quintessential English Rose’. I made my artist look as English as possible. My model already had red/ginger hair, but I wanted to make the red more prominent. I changed the tones of the hair to a slightly more red tone. I changed the contrast of the image to make her skin more pale, which then elaborates all of the attention onto her hair. Although the artist doesn’t necessarily wear ‘indie’ clothing, her genre of music is well known. However I dressed her in a emerald green peplum top to bring some more colour into the equation. This could be a slight issue as the audience may look at her and feel she doesn’t dress in a certain ‘indie’ style, the audience may not be interested in reading about them. In the double page spread I wanted to represent my artist as a down to earth normal human, instead of on artist in which fame has gotten to their heads.  I used witty quotes that will make the audience laugh, but to also grow to love the artist.

Final Magazine-Division Magazine

Double Page Spread Article

In the latest video for ‘13’ indie/alternative single released by Rosa Leigh earlier this year, the innovative singer is touring rural areas around the country to spread her love for music. Her incredible husky and muted tone leaves us pining for more. Since February last year Rosa has been working exceedingly hard to get where she is today, an English phenomena. Her age is the prime time for success, therefore living her life to the max whilst she can. However fame has not gotten to her head, her hard work is paying off. Having a healthy lifestyle, shows her dedication for her fans. I got a chance to speak to Rosa, and her calm and collected ways came so natural to her. She enlightened me on her road to fame. ‘It is such a cut throat business; you can be dropped at any time’.  Music is her passion for life. It is what gets her through the day. ‘Whenever I am feeling down, I pick up my guitar whatever notes my mood reflects’. This is why her music is portraying her raw emotion on stage. I asked her who her role model was during her childhood and she gave me a surprising answer; ‘You would think it would be an old school indie band such as Oasis or Pulp, but in actual fact I worshipped Beyoncé. Everything about her inspired me; she was a true R&B legend’. Even though her role models do not reflect her genre of music, instead she has found a style that suits her unique voice. Her high work ethic is unbelievable, whilst at work she can still endure her hobby. Within the media everybody questions new artists and bands on how long their music can last for. Whether or not they will be a one minute wonder, or a music sensation. Rosa commented on this statement and she feels that she will alter her music slightly to fit the types of genres that are popular for the era, but still keeping her unique twist which makes her recognisable. ‘There may be times where I release an unusual track that can relate to a wider audience and engage as many people as possible. Sat outside London’s Covent Garden Rosa looking impossibly fresh faced, she explains how the release of her debut album was a coincidence rather than an incredible plan. ‘It was accidental that ‘13’ was realised/made, I had a few ideas of the types of song choice I was going to go for, but didn’t realise until after my album ‘Beginning’ was  released it was such a huge hit with the industry’ she comments more. ‘I started composing straight after the release in the stress of my busy schedule’. The accidental album took about 5 months to complete. Rosa has confirmed collaboration with Jamie XX. It is all hush hush at the moment. ‘I am really excited for this opportunity. All I can say as of yet is that the single will be released early 2014’. It’s a long time to wait but extremely worthwhile. Bring on 2014! All new artists get overwhelmed with the work load, gigs and upcoming festivals, they need time to rest. ‘If I relax I feel lonely and get paranoid’ she says. ‘I like being on my own but have to constantly be keeping my mind busy, such as playing my guitar, reading a book or going out for a run’. ‘I enjoy writing and keep notepads full of ideas for future songs and albums. I love to draw so have numerous scribbles and sketched from when I travel around’. Travelling is probably one of the highlights of the job. Meeting new people and breathing in cultures that you can really appreciate. ‘I love to travel, and spread my music worldwide but also taking in other people’s genre of music’. She says, ‘However there is nothing better to coming home after a day in the studio, and spending time with the family’. Style and aesthetics are widely judged upon. Rosa Leigh’s style is somewhat unique but very normal, which makes us feel at ease.  ‘I’m not one for fake tan and heavy eye make-up as it is not my image, but the way I look reflects my music’. ‘I am a true red head’. We all envy her subtle red tones running through her tips and roots. ‘I love my hair, and before going back to my natural state I was every colour under the sun, but starting my career I couldn’t afford a mishap in the media, as I would get criticised heavily.’ She laughs. ‘In this industry there is the perception that every celebrity has to be perfect, and more and more people are getting wild surgery. I have come to terms with the fact that I am not perfect. I take care of my appearance, yes, but don’t’ let it control my life’. There are downsides alongside the job apart from the constant media attention but also family commitments ‘Family commitments are hard to attend to, such as Grandparents birthdays, mothers and father’s day. It hurts me as well of them to constantly let them down. However recently I have been putting my foot down and not let my job take over my life’. Fame doesn’t necessarily bring happiness. Gradually becoming more focused Rosa has made her way to the top of the charts, speeding past big names and pop sensations. With Reading & Leeds festival creeping up in a fast pace she will be one of the top artists on stage. ‘This will be my first festival. I am shitting it, but it is what I love doing, therefore I am going to enjoy it and make the crowd go crazy’. ‘Everyone’s high as kite at summer time.’   

Here is my double page article. Before I asked questions to my artist, but I struggled to think of the right sort of question that would suit my artist. So I chose to write a full article with my artist talking, and I used quote marks to indicate that she has spoken. 

final photostream

jessrosegreenfield's photostream on Flickr.

Here is the final photo shoot that I did, starring two more people. I plan on using these pictures on the contents page. I prefer the ones on the brick wall as they seem slightly edgy and the model here poses excellently. The lighting is bright and the main attention is on the model. I decided to dress them both in grey and muted tones as this goes with my colour palette and reflects back to my minimalistic style and approach towards my magazine. I wanted one of my models to wear red lipstick to bring some colour into the equation, along with the colours of the brick wall. I didn't want the images to be too bland on the page, therefor I chose to do it this way. After going through some poses that looked good in my head, when I tried them, they didn't look as aesthetically pleasing as I would have hoped. The camera quality was good, and they turned out better than hoped for. I am really pleased as to how professional they are.