Friday 22 March 2013

1.

 In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of music magazines)

Magazine Title
The masthead of my magazine is called ‘DIVISION’. The font that I used was ‘Blackout Midnight’ which I found on
www.fontsquirrel.com/fonts/Blackout.  I decided to use this font as it is very similar to the magazine currently on the market, such as ‘INDIE’, and ‘Loud & Quiet’. Both magazines have bold typography with a prominent masthead. However by having some of the letters coloured in black, it makes the magazine more memorable to the public eye. I thought black would be a safe option and works well on all types of backgrounds that may occur within the magazines future. I chose ‘DIVISION’ to be the title of my magazine as it could relate to the division in the music industry between each genre. 

Graphology and Page Layout
I wanted the page layout to reflect a minimalistic, modern, fresh and clean approach, alongside the graphology. By keeping a neutral colour palette with no bright, contrasted hues, the magazine looks professional and links in with some of the magazines that I was inspired by, such as ‘Dazed and Confused’, and ‘Loud & Quiet’. Loud & Quiet really influenced my front cover page, by having the border around the image and taglines. The main attention of the magazine cover, is the image, (Rosa Leigh’s hair brings in another colour to the palette) and the masthead. By having each tagline and layer that is made on Photoshop, I made sure each layer aligns up with one another so that it looks correct towards the eye.

Costumes, Props and iconography – To reflect genre
To go alongside the graphology and page layout, I wanted to make sure my models were wearing suitable clothing to reflect my genre; ‘Indie’. I had to dress them in ‘current’ clothing. I used white collars, gold chains, and grey marled sweaters. Although this could have a R&B feel, I felt that these types of clothing related well to the genre, and can imagine my readers to wear these clothes to. The poses I directed to my models were very simplistic. However one pose is quite iconic in the sense that the eyes are not looking directly at the camera. I felt that it needed some more depth and for each picture to look unique.   

Camera Work and Framing
All of the shots that I took were mid-shot. Next time I would probably have done more ‘daring’ shots that look more intriguing for the audience and not so plain. I want the readers to be in awe of the models and want to look like them. As this is a lower end magazine (high-street) I feel that some of the clothes worn shouldn’t be designer, but instead affordable but still chic. Framing wise, I used a small black frame around each image, to make the photos look like they are a Polaroid style, and to make the images look neater on the page and well presented.

Fonts
Apart from the masthead I used a font in capital letters called ‘Orator Std’. I chose this font as it reflected a typewriter style of font. I love the old school feel it brings to the magazine, especially on the double page spread. I used this font on the tag lines; my artists name ‘Rosa Leigh’ and font on the double page spread. The font choice was also inspired my Loud & Quiet magazine, however if I were to choose it again, I would want the font to replicate exactly, the type writers font.

How the written content represents my genre
In my first draft I asked questions, but from my feedback the results were not too great. I struggled to word the questions correctly and they seemed rather impractical and irrelevant questions to ask. Therefore in my final design I decided to create an article, with some quotations from the artist. I didn’t want the language to be too formal; as I was afraid I would lose some of the audience’s interest. I used some taboo terms, but mainly informal and some slang language. This spices up the spread and makes it more appealing and interesting to read.

How my artists are represented
On the front cover there is a close up of my artist, with a pull quote saying ‘Quintessential English Rose’. I made my artist look as English as possible. My model already had red/ginger hair, but I wanted to make the red more prominent. I changed the tones of the hair to a slightly more red tone. I changed the contrast of the image to make her skin more pale, which then elaborates all of the attention onto her hair. Although the artist doesn’t necessarily wear ‘indie’ clothing, her genre of music is well known. However I dressed her in a emerald green peplum top to bring some more colour into the equation. This could be a slight issue as the audience may look at her and feel she doesn’t dress in a certain ‘indie’ style, the audience may not be interested in reading about them. In the double page spread I wanted to represent my artist as a down to earth normal human, instead of on artist in which fame has gotten to their heads.  I used witty quotes that will make the audience laugh, but to also grow to love the artist.

1 comment:

  1. Jess, it is very hard to read your posts with black on black. Could you change it to white font?
    Don't forget to comment on what the conventions are before you say what you have done/not done. What do the audeince expect from this type of magazine and what is typical?

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